There is always someone to greet you.
When you pull up to the drive thru, there is a person waiting to take your order. If you have a solo law practice, it may be hard to be available anytime a client calls. However, with technology such as voicemail, email, and contact forms through your website, you won’t miss a call from a client. Answer phone calls and emails right away so your client knows you are responsive and care about them. You can even use a digital assistant to be your receptionist. For more information about digital receptionists read our post, Low Cost Alternatives to a Law Firm Receptionist.
The menu is simple.
In-N-Out serves burgers, fries, and milkshakes. You don’t go there for a chicken sandwich or a salad. They concentrate their business on a few items that they do really well. With your solo law practice, you should focus on core services and become the expert on those. For example, if you are an estate planning attorney develop an efficient system for handling probate, don’t branch off to handle divorces. Become the one to go to in your field. Don’t try to be everything to everyone, you will not succeed.
They confirm your order.
When you order through the drive thru, the order taker confirms your order then when you pay, the cashier confirms your order. Few mistakes are made with their system. When you are working with your clients, confirm your conversations with a follow up letter or email. Make sure they understand what next steps they should take or what to expect. If you are a business lawyer, remind your clients when franchise tax fees are due. If you are an estate planner and drafted a trust for your clients, follow up to see if they have funded their trust.
They focus on what is important.
Generally, all the In-N-Out burger restaurants are done in the same simple style. They don’t invest in sophisticated decor. People are going to their restaurant for the food, not aesthetics. People looking for a lawyer want to know, trust and like you. They are less interested in the trappings of a fancy office but how an attorney can solve their problem. Some over the top offices may instead leave them wondering how much they are going to be charged to keep you in such style. Keep your solo law practice lean and invest in technology not expensive artwork or a fancy address.
They build a following.
In-N-Out has a menu and they have a not-so-secret menu. There are die hard fans whose first stop from LAX is the In-N-Out drive thru on Sepulveda. By doing great work for your clients, being accessible to them, and keeping in touch, you can build a following for your solo law practice. You will keep them coming back and also referring your services to others. Read our post How to Get Your Legal Clients to Love You.
They keep at it.
In-N-Out has been going since 1948. By focusing on their core business, they steadily have built it into an empire. Rome was not built in a day and your solo law practice is no different. Put in the work and over time you will build your practice.
Want more tips and advice for your awesome law practice? Check out Law Office on a Laptop, Second Edition: How to Set Up Your Own Successful Law Mobile Law Practice.