If you haven’t heard of business attorney Aiden Kramer yet, you will.
She is based in Denver, Colorado but serves clients throughout the state (and those outside the state on federal matters) with her virtual law practice.
And she is a YouTube sensation with her “All Up in Yo’ Business” videos where she breaks down complicated legal issues that everyone can understand.
For a sample, check out this video about entity organization that she makes both educational and entertaining:
In our interview, Aiden shares what she has learned from starting her own practice and how video helps educate and attract potential clients.
Q. Why did you make the leap to start your own law firm?
I always knew I would go solo at some point in my career, but I certainly never expected it to happen right out of law school. I was interning with a local attorney during my 3L year and towards the end of the year my boss made various statements here and there about wanting to hire me after I passed the bar exam. Well, the bar exam came and went, I was sworn in and licensed, and it turned out that my boss just didn’t have enough work to justify hiring me. I had somewhat relied on that and hadn’t applied for many other positions and had no other prospects, so I figured what better time than now to take the plunge and try to go it alone.
Q. What type of law do you practice?
I practice primarily transactional business law. I focus on working with solopreneurs and small business owners to start, grow, and protect their businesses. Most of my work revolves around entity formation, contracts, and intellectual property.
Q. You have informative yet entertaining videos for business owners and entrepreneurs on your YouTube channel All Up In Yo’ Business. How did you come up with that idea? Do you find it effective to reach potential clients?
I knew from the start that blogging and web content was important for search engine optimization and being found online by prospective clients. But I wanted to find a better and more effective way to get in front of my target audience. I wanted to work with millennials and young business owners around 25-45 years old. Being a millennial myself, I knew that most of us go straight to the internet, and YouTube specifically, to find information. My thought was if my ideal clients are on YouTube, then I should be on YouTube. And lawyers have a tendency to speak like we’re talking to other lawyers. We use legal jargon and explain things in ways that other lawyers will understand but our clients may not. I wanted to use video as a way to give normal, understandable explanations of complex topics so my clients can feel educated and empowered when they work with me. It has been wildly more effective for my business than I ever imagined and is absolutely the biggest source of clients and revenue for me. The number one response I receive from clients and prospects is that they appreciate how informational and educational my videos are and that I explain it all in a way that they can understand. The videos also help clients get to know me before they have even contacted me. I don’t hide my personality in my videos; I make jokes, act goofy sometimes, and I even use my pets to demonstrate ideas sometimes. If a client contacts me after watching my videos, they are doing it because they like me and they already know that they want to work with me.
Q. What do you wish you knew before going into solo practice?
I wish I had known how inclusive and supportive the legal community is. Law school can be very competitive and it gives law students the impression that our competitors are the enemy. When I started my practice, I was scared to ask for help from other lawyers because I thought they would either turn me down or laugh in my face because I’m a young inexperienced lawyer. But my experience so far has been the exact opposite. Some of my greatest resources and mentors are my direct competition. I have never had another lawyer turn me down when I ask for guidance or help with a complicated case. For the most part, lawyers want to support each other and be resources for one another. I wish I had known to take advantage of that earlier on.
Q. What do you enjoy most about having your own firm?
I love that I can be myself. I can pick and choose the people who I want to work with and who specifically want to work with me. It also allows me to change the type of work I do whenever I want. For example, when I started, I wanted to do wills & trusts and probate administration. But after working on a couple of probate cases, I realized I hate doing probate. So now I don’t do probate anymore. Freedom and flexibility were another big factor in starting my own firm. I have grand dreams of being a nomad and traveling the world. Because most of the work I do is transactional, I can work from anywhere as long as I have my laptop and an internet connection.
And Some Random Questions…
Q. If someone gave you $10,000 to give to charity, which one would it be and why?
Animals! I would definitely give it to an animal shelter or rescue group. I am passionate about animal welfare and adopting pets versus buying from breeders.
Q. If you could have lunch with one lawyer or entrepreneur, who would it be and why?
I would love to have lunch with Bethenny Frankel from The Real Housewives of New York City. People laugh at me sometimes when I say this, but she has been a huge inspiration for me. She turned one little margarita idea into a massive “Skinny Girl” empire. Her book, A Place of Yes, inspired me to start a travel blog & website when I was in college. That turned out to be a complete flop, but the dream of being an entrepreneur stuck with me.
Q. If someone gave you a free plane ticket to anywhere, where would it be and why?
Somewhere with lots of beautiful beaches. My favorite vacations are the ones where I can spend my days reading and drinking pina coladas by the beach.
Q. What cheers you up after a stressful day?
I love to take my dogs on a walk when I am feeling stressed out. It allows me to turn my brain off and clear my head, and it’s a great opportunity to be with myself and my own thoughts and reenergize. And the dogs like it too!
Q. What is the next thing you want to learn?
I’ve been really interested in internet & social media law lately. It is pretty much mandatory these days for businesses to have an internet and social media presence but many don’t realize that there are a lot of rules and regulations that go along with that. It is a relatively new area of the law that a lot of lawyers are not familiar with.
You can learn more about Aiden Kramer, Esq. at www.aidenkramerlaw.com
Or follow her on social media:
If you are interested in learning more about using video for your law practice, read our 5 part blog series with guru Nicole Abboud of Abboud Media:
Want more tips and advice for your awesome law practice? Check out Law Office on a Laptop, Second Edition: How to Set Up Your Own Successful Law Mobile Law Practice.