In starting a law practice you want to handle all clients that come in the door. But as you hone your practice, you come to recognize your ideal client.
You should have a really clear picture of who your ideal client is. You should know their background, education, and interests.
Once you identify this, you can determine how best to market to this client. Using social media is an effective and low cost way of reaching your ideal client.
If you are a family law attorney and you find your clients are mostly women, consider using the social media site, Pinterest. According to a 2016 study by the Pew Research Foundation, over 2 times as many women than men use Pinterest. If you want to reach younger adults, try marketing through Instagram. Although 32% of adults use Instagram, 59% are under the age of 30. Do you want to reach older adults? Consider Facebook where 62% of adults age 65 or older use Facebook.
You can read the Pew Research Study here Social Media Update 2016. Some interesting findings:
79% internet users use Facebook
32% internet users use Instagram
31% internet users use Pinterest
29% internet users use LinkedIn
24% internet users use Twitter
Want more tips and advice for your awesome law practice? Check out Law Office on a Laptop, Second Edition: How to Set Up Your Own Successful Law Mobile Law Practice.