Social Media Tips for Lawyers

thumbs upYears ago when we opened our law practice, we had a website and emailed newsletters to clients, friends and family.  One of our clients asked if we were on Facebook. We were stunned.  Did lawyers do Facebook?

With all the Rules of Professional Responsibility to follow, a professional image to maintain and the perceived learning curve, it can be daunting for an attorney to jump into social media.  Perhaps not the younger attorneys who have grown up with social media, but maybe the attorneys who remember that mobile phones were once used to call people.

So we looked into it.  Since our practice was in estate planning and we targeted families with young children, having a Facebook page for our firm made sense.  Most moms we knew had Facebook accounts and it was easy for them to find us (and tell others about us).  As a result of setting up our Facebook page, we could post a schedule of our speaking engagements and provide helpful articles about estate planning.

Today, that seems quaint.  With the explosion of social media platforms, early adopting attorneys are using Twitter, Instagram, Pinterest, YouTube and others, in addition to Facebook.

How to Benefit from Social Media

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Tips for Online Reviews for Lawyers

thumbs upDo you know what your clients are saying about you and your law practice?  Online reviews for lawyers are a common and critical way for potentials clients to hire you. You should incorporate into your practice ways for happy clients to recommend you to differentiate yourself in a competitive field.

According to a survey by FindLaw “Not only are two-thirds of consumers more likely to hire lawyers with online reviews, 59 percent of people report using online reviews when choosing professionals, including lawyers” And if your law practice targets Millennials, according to FindLaw, 71 percent have used online reviews for professional services.

Tips for Online Reviews for Lawyers

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Secrets of Solo Success – Interview with Hope Wood, Esq.

Hope Wood
Hope Wood Esq.

Hope Wood, Esq. is tech savvy when it comes to her estate planning, family law, and business law practice in Iowa.  She has a  paperless office and her website features secure portals for clients.

Hope has also reinvented estate planning to make it easier for her clients. She posts her fees for estate planning packages on her website so her clients know what to expect.  And her unique concept of “Will in a Day” allows her clients get their estate planning done in a streamlined and painless way.

In our interview, Hope gives us tips about her practice and the truth of what it takes to be a successful solo practitioner.

Q. Why did you make the leap to start your own law firm?

Several factors lead my path to a solo practice.  (1) I attended law school during the height of the recession (2009-2012) so there were few firms hiring.  I started solo right from law school and knew by my 3L year that my own practice was going to be my plan.  (2) It was important to me that I had flexibility in my schedule to attend my son’s school events and to have freedom to work remotely for long periods of time if I need to take care of my parents as they age.  (3) I worked in management for 8 years prior to going to law school so I was less afraid of the business part of practicing solo.  (4) I like making business decisions and having input on how a business operates – I only have to negotiate with myself as a solo. Read more

5 ways to stay on top of your law business

business law

Law practitioners soon realize that their law practice is really a law business.

It is not just winning cases, defending clients, writing briefs or contracts. Much of your time will be handling administration, client management, marketing and many other things that you were never taught in law school.

Run your business so it won’t run you ragged. Follow these 5 ways to stay on top of your law business:

Delight Your Clients

Clients are wonderful but they can also be difficult, demanding and downright ornery.  Do not take clients for granted! You’ve heard that quote: It takes months to find a customer and seconds to lose one?  Keep your clients happy by communicating with them and doing good work.  Survey them for feedback to improve your services. For more tips on client satisfaction read our post How to Get Your Legal Clients to Love You. Read more

Secrets of Solo Success – Interview with Karen Persis, Esq.

karen persis
Karen Persis, Esq.

Karen Persis, Esq. is used to many accolades. A University of Florida alumni, she was selected as a Florida Rising Star for seven consecutive years, a distinction awarded to no more than 2.5% of the lawyers under the age of 40. She was also named a Florida Trend Legal Elite Up and Comer for 2017. She is a member of the Academy of Adoption and Assisted Reproduction Attorneys. Most recently, she received the Orange County Bar Association’s prestigious Young Professionalism Award for upholding high professional and ethical standards.

Karen has a niche law practice focusing on adoption, surrogacy and reproductive law in Orlando, Florida. Since she has been getting noticed as a stellar attorney, we wanted to ask her about her secrets of a successful solo law practice.

Q. Why did you make the leap to start your own law firm?

I wanted to practice a niche area of law, Assisted Reproductive Technology, which was not supported by the firm at which I was employed at the time.

Q. What makes your practice unique?

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