If you haven’t heard of business attorney Aiden Kramer yet, you will.
She is based in Denver, Colorado but serves clients throughout the state (and those outside the state on federal matters) with her virtual law practice.
And she is a YouTube sensation with her “All Up in Yo’ Business” videos where she breaks down complicated legal issues that everyone can understand.
For a sample, check out this video about entity organization that she makes both educational and entertaining:
In our interview, Aiden shares what she has learned from starting her own practice and how video helps educate and attract potential clients.
Q. Why did you make the leap to start your own law firm?
I always knew I would go solo at some point in my career, but I certainly never expected it to happen right out of law school. I was interning with a local attorney during my 3L year and towards the end of the year my boss made various statements here and there about wanting to hire me after I passed the bar exam. Well, the bar exam came and went, I was sworn in and licensed, and it turned out that my boss just didn’t have enough work to justify hiring me. I had somewhat relied on that and hadn’t applied for many other positions and had no other prospects, so I figured what better time than now to take the plunge and try to go it alone. Read more
Nicole Abboud, founder of Abboud Media, shares what you should do in the first 8 seconds of your law marketing video (and in the remaining time) to put together an effective video for your law practice. Her company has great insights of how to use the power of video to build your brand and grow your law practice.
1. Start with the Story of You
Don’t recite your resume and qualifications. Engage your viewer with an interesting story about why you do what you do and how you can help them. Or grab their attention with an interesting statistic or something that they did not know. Then introduce yourself and your background. Read more
Are you using one of the three most effective lawyer marketing videos? Nicole Abboud, founder of Abboud Media, helps attorneys grow their law practices through video marketing.
She has great insights of how to use the power of video to build your brand with your audience and grow your practice. This is the third article in our series. Please see below for the links to the previous articles.
Here she shares the 3 most effective videos to help connect you to the right type of client:
Considering a video marketing plan your law practice? Nicole Abboud, founder of Abboud Media, has great insights of how to use the power of video to build your brand and grow your law practice. If you didn’t read our earlier post Why Should a Lawyer Use Video Marketing, you really should.
Here is her 5-step plan for video marketing.
Have a plan of what you want to accomplish and who you want to reach. Nicole has 3 commandments: Know yourself, know your purpose, and know your audience.
– Know Yourself – What do you want to be known for? What is your brand? How do you want to frame yourself as a lawyer?
– Know Your Purpose – Is your purpose to educate, entertain, inform, or build brand awareness? What do you want them to do at the end of the video? Contact you for your services? Sign up for your blog or newsletter.
– Know Your Audience – Who do you want to view these videos? Where does your target market get their information? Are your clients on Facebook, Twitter, Instagram?
What are you going to talk about? As Nicole aptly points out, lawyers are usually not at a loss to talk about something! What information do you want to convey? You can answer frequently asked questions (FAQ) in your practice area. It gives value to the viewer and cuts down on time when you meet them as a client. Think about what you usually explain to your clients in the first meeting and use that as a basis for your talk.You can also talk about hot topics in the news (called news jacking). Explaining the ways laws work behind the headlines shows you are on top of trends and an expert in your field. Another area is to provide “How To” tips for your viewers. Give them some value for viewing your video and convey your knowledge about a subject matter. Read more