Do’s and Don’ts for Marketing Legal Services with Video

 

 

What should you do or not do when marketing legal services with video?  Nicole Abboud, founder of Abboud Media has been giving us great tips on making an effective video for your law practice.

She helps attorneys develop their brand and grow their practice. In today’s post, Nicole shares the do’s and don’ts for marketing legal services with video.

 

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What to Do in the First 8 Seconds of Your Law Marketing Video

Nicole Abboud, founder of Abboud Media, shares what you should do in the first 8 seconds of your law marketing video (and in the remaining time) to put together an effective video for your law practice. Her company has great insights of how to use the power of video to build your brand and grow your law practice.

 

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The 3 Most Effective Lawyer Marketing Videos

 

Are you using one of the three most effective lawyer marketing videos? Nicole Abboud, founder of Abboud Media, helps attorneys grow their law practices through video marketing.

She has great insights of how to use the power of video to build your brand with your audience and grow your practice. This is the third article in our series. Please see below for the links to the previous articles.

Here she shares the 3 most effective videos to help connect you to the right type of client:

 

  1. The Welcome Video – Your welcome video should be 2-3 minutes long and featured on the home page of your website. Consider your website as your online office.  In your welcome video, tell your story to build a connection.  You should explain who you are, what you do, and how you can help. Do not recite your resume (they can look that up on your website) but give a friendly welcome message.

 

  1. The Legal Q&A or “How to” Video – These should be shorter videos which answer a question or give a brief explanation of a legal concept. You can address frequently asked questions (FAQ) in your area of practice.  This type of video showcases your expertise and gives people value before you even meet them. You might post these on your social media accounts and on YouTube.

 

  1. Video in Email Newsletter – Make a short video as part of your email newsletter with any legal updates or quick tips. Send the newsletter to your friends, colleagues, and clients.

 

Nicole shares more tips in our next post, the What to Do in the First 8 Seconds of Your Law Marketing Video.  You can contact Nicole directly at www.AbboudMedia.com or Nicole@abboudmedia.com.

 

For other tips on video marketing, read Why a Lawyer Needs to Use Video Marketing Now and A Lawyer’s Plan for Using Video Marketing.

 

Want more tips and advice for your awesome law practice? Check out Law Office on a Laptop, Second Edition: How to Set Up Your Own Successful Law Mobile Law Practice.

A Lawyer’s Plan for Video Marketing

Considering a plan for marketing your law practice with video? Nicole Abboud, founder of Abboud Media, has great insights of how to use the power of video to build your brand and grow your law practice. If you didn’t read our earlier post Why Should a Lawyer Use Video Marketing, you really should.

 

Here is her 5-step plan for video marketing.

 

  1. Strategy – Have a plan of what you want to accomplish and who you want to reach. Nicole has 3 commandments: Know yourself, know your purpose, and know your audience.

– Know Yourself – What do you want to be known for? What is your brand? How do you want to frame yourself as a lawyer?

– Know Your Purpose – Is your purpose to educate, entertain, inform, or build brand awareness?  What do you want them to do at the end of the video? Contact you for your services? Sign up for your blog or newsletter.

– Know Your Audience – Who do you want to view these videos? Where does your target market get their information?  Are your clients on Facebook, Twitter, Instagram?

2. Content – What are you going to talk about? As Nicole aptly points out, lawyers are usually not at a loss to talk about something! What information do you want to convey? You can answer frequently asked questions (FAQ) in your practice area. It gives value to the viewer and cuts down on time when you meet them as a client.  Think about what you usually explain to your clients in the first meeting and use that as a basis for your talk.  You can also talk about hot topics in the news (called news jacking).  Explaining the ways laws work behind the headlines shows you are on top of trends and an expert in your field. Another area is to provide “How To” tips for your viewers. Give them some value for viewing your video and convey your knowledge about a subject matter.
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Why a Lawyer Needs to Use Video Marketing Now

Nicole Abboud, founder of Abboud Media, likes helping attorneys more than practicing law.  She started as a family lawyer and then launched a solo law practice. As she mastered social media marketing, she discovered that she was much happier in promoting legal services and helping attorneys than running her own law firm. Based in Los Angeles, Abboud Media helps lawyers develop their brand and grow their practices through video marketing.

She is also a disrupter in the legal industry. Her podcast, The Gen Why Lawyer, helps young attorneys navigate the highs and lows of careers in the law. She shares stories of lawyers finding unconventional paths to success and those that use their JD’s to forge a new venture.

Since she likes to help attorneys build their practices, she has agreed to share her wisdom.

Q. Why should a lawyer use video marketing?

A. While there are many ways to market through social media, video is becoming the preferred method of content marketing. According to the Content Marketing Institute, video has 10 times more engagement than blogs or posts, which is an important analytic.

By using video, you can establish the “Know, Like and Trust” factor. You become more authentic and human to your audience and you can make a real connection. You can showcase your personality which is important in hiring a lawyer.

And you can also connect with the right type of client and build the brand you want.

Finally, right now there are few lawyers doing it and doing it well.  You can establish yourself with a great online presence.

Q. What if a lawyer is shy or doesn’t look like a model?

A. If you don’t feel natural in front of a camera, practice doing it until you get comfortable. We help our clients by prepping them so they are at ease and can let their personality show. It is more important to be authentic than good looking.  It doesn’t matter what you look like, but what valuable information you share.  Your client is going to meet you eventually.

Q. How long should a video typically be?

A. A 1-3 minute video is a safe length as people may not have the attention span to view a longer video. However, if the information is valuable enough, it can be longer.

Nicole shares more tips in our next post, A Lawyer’s Plan for Video Marketing.  You can contact Nicole directly at www.AbboudMedia.com or Nicole@abboudmedia.com.

Want more tips and advice for your awesome law practice? Check out Law Office on a Laptop, Second Edition: How to Set Up Your Own Successful Law Mobile Law Practice.