Setting up a law firm website? Invest your marketing dollars there. The Yellow Pages are a thing of the past. In this day and age, you are not considered a legitimate enterprise unless you have a website. This may often be the first impression you make to a potential client. Make it great! Here are the top 5 tips for designing a great legal website.
Check out other attorney websites, especially those of solo practitioners and lawyers in your field. You will find terrific ones and terrible ones.
2. Keep it simple.
Don’t be too fancy with graphics or videos that take too long to load. Although video marketing is becoming more popular, it should be short and sweet. Potential clients want to check you out but may not stick around for a long commercial.
3. Be friendly.
Design your website to be clear and friendly (remember some people are put off by lawyers). Have a photo of yourself and your background. This will be a primary way for a client to determine if they will hire you.
4. Provide value.
Make sure your website has good content and advice – give them some value for visiting your page. Have articles on your expertise that people can click on or a blog with relevant information.
5. Check your bar rules.
Follow all state bar guidelines for attorney websites. Websites are generally considered a form of advertising so make sure your website complies with the rules. For example, there may be a rule that attorney photos are on a plain background or in front of law books.
Oh, and another tip (free of charge): INCLUDE A DISCLAIMER! While you want to give some tips and general information about your services, make sure on the home page of your website you include a disclaimer. It can be a simple statement such as:
This site is for informational purposes only and does not constitute legal advice. Please consult an attorney for advice about your individual situation. Feel free to get in touch by electronic mail, letters, or phone calls. Contacting us does not create an attorney-client relationship. Until an attorney-client relationship is established, do not send any confidential information to us.
Do you have any great tips for law firm websites? Share them in the comments below.
Want more tips and advice for your awesome law practice? Check out Law Office on a Laptop, Second Edition: How to Set Up Your Own Successful Law Mobile Law Practice.